A large array of new environmental solutions - backed by an even larger array of bizarre and baffling slogans - will mark Mazda's presence at this week's Tokyo motor show.
Core to Mazda's stand at Tokyo will be its next-generation line-up of engines and automatic transmissions, headed by the SKY-G direct-injection petrol engine, the SKY-D clean diesel engine and the SKY Drive high-efficiency automatic transmission.
The over-arching theme for Mazda's stand will be "The Mazda SKY concept - Providing driving pleasure and environmental and safety features for all customers!".
Under the sub-headings of "Tomorrow" and "The Future", Mazda will display technologies aimed at improving the average fuel economy of the firm's vehicles on sale around the globe by 30 per cent before 2015, compared to 2008 levels.
Highlighting what it says it a "Sustainable Zoom Zoom" policy, Mazda's stand will demonstrate how the firm's engineers are improving engines, gearboxes and vehicle weight to meet the fuel-consumption goal, thus ensuring an "Everlasting blue sky".
Mazda claims to have used "unconventional thinking" to achieve optimal performance in its engines and new transmission in a process known internally as "sky's the limit".
The SKY-G petrol engine is designed to reduce mechanical friction and to improve the air-fuel mix, improving fuel economy and torque by 15 per cent compared to current engines.
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