Mazda unveiling all-new pickup

Mazda Motor Corporation is planning to unveil an all-new Mazda BT-50 compact pickup truck at the 2010 Australian International Motor Show on Friday, October 15, 2010. This will be the world debut of the new truck, which Mazda is calling an "active lifestyle vehicle." They are promising nothing less than a revolution in our conventional image of a compact pickup truck with modern and refined styling.

The new model was developed from the ground up as a brand new type of vehicle. Rugged and dependable are two words we expect to hear about but pickup trucks, but Mazda says the all-new BT-50 promises to be beautiful as well. Hoping to get buyers to think outside the box, Mazda is calling the BT-50 the perfect solution for customers who lead active lifestyles – including families, workers, and pleasure seekers.

This being a Mazda, the company also promises a level of performance and handling unseen in this market segment before. Mazda recognizes the occasional need for an open bed truck, but understands there is usually a heavy price to pay in routine driving with a pickup truck. For most customers, a full-size pickup is too cumbersome for every day driving needs, but when it's time to haul a large load, the need for an open bed becomes evident. The BT-50 promises to be a good compromise between daily commuting car and weekend work – or play – truck.